90-Day Engagement
THE PLAN
3 Acquisition Systems in 3 Months

Optimize and scale the webinar. Build a call funnel. Launch a low-ticket liquidator.

Here's exactly how I'm going to do it:
01 Optimize & scale the webinar
02 Build the asset-qualified call funnel
03 Launch the low-ticket liquidator
James' Sales Team Calendar
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Where you'll be in 90 days

Three outcomes, built systematically. Not projected. Delivered.

Predictable Webinar Attendance

Optimized ad system, webinar tech stack, follow-up and post-game sequences to maximize show rate and ROI.

A Stacked Sales Calendar

Multiple funnels and qualifying steps feeding your sales team a full calendar of qualified prospects.

Ad Spend That Pays for Itself

A low-ticket front-end that offsets acquisition costs before the main offer.

What's leaving money on the table

Three things costing you money right now, and exactly what we're going to fix.

Low Webinar Show Rate

Registrants are signing up but not showing up. You're generating interest and then losing it before they ever hear your pitch.

Ads Optimizing for Leads, Not Purchases

You're paying for cheap leads and training the algorithm to bring unqualified people. It optimizes for the wrong outcome: volume over intent.

Untapped Funnel Opportunity

There's a huge opening in other funnel types for this niche that nobody is using. The space is wide open, and I'm about to walk through the door.

What I love about your system

This is how I know this is massively scaleable.

Your Current CPL Means We Can Scale

We have a lot of room to add filtering and qualifying steps to improve the quality while still getting a great cost per attendee.

Genuinely High-Quality Content

Your ad videos and your VSL are well done. That's not something you can build overnight. We've got real assets to scale from day one.

Credible, With Real Proof

In a space full of vague promises, you're extremely credible and already getting great results. I don't have to prove the concept, just amplify it.

Action Plan: 3 Acquisition Systems

Each system targets a different part of the problem. Together they build a full acquisition engine.

Week 1 · Kickoff

Immersion & Audit

  • Deep audit of your numbers, funnel and ad account
  • Map where leads leak and money's left on the table
  • Grab the fastest wins immediately
Month 1 · System 01

Webinar Profitability

  • Better pre-event sequencing to lift show rate
  • Shift ad spend to optimize for purchases, not leads
  • YouTube ads to a warm retargeting audience
  • Evergreen replay funnel runs 24/7
Month 2 · System 02

Call Funnel

  • Asset-qualified leads only, no tire-kickers
  • Books quality prospects directly to your calendar
  • AI setter handles follow-up and re-engagement
  • Pre-frames the prospect before they talk to you
Month 3 · System 03

Low-Ticket Liquidation

  • Liquidates ad spend so traffic is effectively free
  • Filters in buyers, the most valuable leads
  • Opens a completely untapped channel in this niche
  • Feeds your main funnel with pre-conditioned buyers
DISCLAIMER

I expect to knock all of this out MUCH faster.

I built all three of those funnels in a single afternoon after our conversation. Look what I did in an afternoon 😉

I've already started on all three, you've seen them 😉

Three examples that would probably crush as-is, and they're just a starting point.

Webinar Funnel

Webinar Registration Funnel

View live
Estate Planning Quiz

Estate Planning Quiz Funnel

View live
Free Training Funnel

Free Training Landing Page

View live

Here's why I'm excited about this

A few things I noticed digging into your market that got me fired up.

The Market Is Wide Open

I dug through the competition on Google and Meta. No major player is running your model or these other funnel types. It's ripe for the picking.

Fish in a Barrel

Bringing ultra-high-level direct response to this space is like shooting fish in a barrel. The bar is low. We'll clear it by a mile.

50+ Homeowners Are My Lane

That's literally all I've targeted for the last 10 years: solar, mortgage protection, insurance. I know this person cold.

Low-Ticket Nobody's Running

It's an excellent product, and low-ticket is my favorite funnel type, and literally nobody in this niche is doing it.

Bland Attorney Pages Everywhere

Most competitors are bland attorney sites with zero real copywriting. We'll eat their lunch.

I've Launched Hundreds of Offers

Across dozens of verticals. I know what works, what doesn't, and how to move fast without guessing.

This is why I know we can crush this together

I've never been a resume or LinkedIn type of guy, but here's what's behind me.

$3M+
spent on
Google Ads
$20M+
spent on
Meta Ads
10 yrs
direct-response
copywriting
100s
of offers launched
across dozens of verticals

Have been the CMO and marketing-tech lead for 3 separate $1M/month coaching and consulting offers.

I told my bot to price all of this out at true market rate

Honest estimates of what you'd pay hiring each of these out separately on the open market.

Evergreen webinar funnel build $1,500 – $3,500
via Meg Burrage
Call & low-ticket funnel builds $2,500 – $5,000
via HelloFunnels
Landing & opt-in page design $1,500 – $4,500
via WebFX
Sales page & VSL copywriting $5,000 – $10,000
via SoloPricing
Email sequence & automation copy $1,000 – $2,500
via Fueler
Meta ads management · 90 days $4,500 – $9,000
via ClicksGeek
YouTube ads setup & management · 90 days $3,000 – $7,500
via The Remarkable Agency
AI appointment-setter build & integration $1,500 – $4,000
via GoRizen
Marketing automation & CRM setup $1,500 – $3,500
via Handled Agency
Conversion tracking & attribution setup $1,500 – $3,500
via Intuitive Digital
CRO & ongoing optimization · 90 days $6,000 – $15,000
via Conversion Rate Store
True market-rate total $29,500 – $68,000
Or hire it in-house: a full-time CMO at this level $180k – $250k / yr

One flat investment

No hourly rates, no retainer, no nickel-and-diming. One number. Everything included.

90-Day Engagement
$15,000
one-time · full system delivered
  • Full audit of your numbers, funnel & ad account
  • System 01: optimize & scale the webinar (show rate, evergreen replay)
  • System 02: asset-qualified call funnel with AI setter
  • System 03: low-ticket funnel to liquidate your ad spend
  • All copy, tech, tracking + Meta & YouTube optimization (90 days)